Social Media and Ads

She leads digital engagement at The People’s Lobby, a Chicago-based grassroots organization with 30,000+ members. Over two years, she’s built and executed cross-platform strategy across Facebook, X, Instagram, TikTok, Bluesky, Threads, and LinkedIn — from content creation and ad campaigns to email organizing and donor fundraising.

What that’s looked like in practice:

  • Grew social media following by 25% and average engagement rate to 7.4%
  • Grew mailing list by 56% through digital communications strategies
  • Drove 3,000+ people to attend events, send legislative letters, or get involved with organizing
  • Raised $10,000+ through digital fundraising campaigns
  • Ran 15+ paid ad campaigns and built a new pipeline matching digital leads to organizers
  • Wrote 250+ emails and 50+ text campaigns; promoted and covered 100+ events

Before The People’s Lobby, she managed social for Northwestern University’s Buffett Institute, the Spencer Foundation, Easterseals, and UChicago’s Urban Education Institute — spanning higher ed, early childhood care, disability services, and international development.

Social Media Campaigns

@peopleslobbyusa

It’s time to fund our futures, not Jeff Bezos. Amazon made over $2 billion in 2026 by selling digital ads in Illinois, but didn’t pay a dime in taxes on those sales. Bezos and Trump work together to steal our labor, our data, and our tax dollars while our communities lose food assistance, health care, and housing. On May 16, members of The People’s Lobby and the PowerUp Coalition shut down operations at a major Amazon warehouse in Chicago for 5 hours — disrupting corporate profits to demand that Amazon pay what it owes in taxes and invest in workers and communities. IL legislators must stand up to Trump by passing the digital ads tax, the billionaire tax, decoupling us from Trump’s tax bill, and enacting worldwide combined reporting! Learn more on our website.

♬ original sound – The People’s Lobby
@peopleslobbyusa

It’s the last day of the legislative session! Yesterday, we were in Springfield demanding that our legislators tax mega-corporations and the ultra-rich. Trump gave billionaires and corporations huge tax breaks, and we’re paying the price—in cuts to schools, childcare, health care, and SNAP. But it doesn’t have to be this way. Four new revenue bills in Springfield could raise $4 billion in progressive revenue to close that gap. Send a letter to your state legislators! Tell your legislators at bit.ly/emailyourleg or visit our link in bio.

♬ original sound – The People’s Lobby
@peopleslobbyusa

If you’re tired of watching the news and feeling helpless, we want YOU! We’re @peopleslobbyusa, a grassroots organization right here in Chicago fighting for real change — on healthcare, environmental justice, and making corporations actually accountable toward paying what they owe for public services. We’re tabling at The Volunteer Fair on May 3 at Burning Bush Brewery from 12–4 PM. Come say hi, ask us anything, and learn how we can organize for a better world together! Visit the link in our bio to register.

♬ original sound – The People’s Lobby

Ad Campaigns

Social Media Accounts Run and Managed